Unlock reader engagement with digital publishing software
With the move towards digital consumption, getting readers engaged has never been tougher. Attention spans are diminishing, there is intense competition for eyeballs, and audiences want content to be interactive, personalized, and smooth across devices. For traditional as well as new-age publishers to remain contemporary, it is essential to conform to these new expectations. Here is where digital publishing software fits in. A more than mere eBook publishing tool or content uploading device, it presents a dynamic method of developing and disseminating content that engages and holds readers.
How Digital Publishing Software Can Engage Readers
1. Develop Interactive and Immersive Content
Static, word-dense content is a thing of the past. Readers today demand more. The software solution enables publishers to develop richly engaging content by incorporating interactive elements like videos, animated infographics, click-able links, audio clips, and quizzes.
Why this matters
Interactive content engages the reader by turning him or her into an active participant instead of a passive reader. For instance, embedding a video in an article drives up the average viewing time by 88%, as it makes the content more effective and memorable (source: Forbes).
Use case: A web magazine might include videos in articles to give stories depth or live polls in articles to elicit real-time feedback from readers.
2. Personalize the Reading Experience
Readers hunger for content that somehow seems to be written specifically to their interests. Sophisticated digital or web publishing software harnesses data knowledge to facilitate individualized content suggestion. Through a study of readers’ behavior like clicks, read time, and interests, publishers can tailor content to every reader segment.
Why this matters
Personalization enhances customer satisfaction and loyalty. In a report by Accenture, 91% of consumers are likely to shop with brands that know them, remember them, and treat them with relevant offers and recommendations. While the study is retail-based, the idea is just as relevant to digital publishing.
Use case: A book publisher might utilize digital publishing software to suggest similar books to a user based on their reading history, raising the chances of repeat interactions.
3. Optimize for Every Device
Digital readers also demand smooth working across devices. Good content being poorly delivered – e.g., text that will not scale down well on phones or images which take forever to load – has a better chance of pushing away readers.
The software solution does guarantee that the content is responsive, i.e., it seamlessly adapts to varying screen sizes, like mobile phones, tablets, or PCs, without altering the user experience.
Why this matters
Mobile traffic is responsible for more than half of all web traffic (source: Statista). Publishers can no longer opt out of mobile optimization if they wish to retain audiences, wherever and however they consume the content.
Use case: Independent authors might employ a digital publishing platform to release mobile-optimized eBooks that look just as good on a smartphone as they do on a desktop display.
4. Streamline Content Distribution
Grabbing attention means being where your audience is. Online or digital publishing software enables easy publishing of content to numerous channels, such that you are able to deploy content on the web, social media, newsletters, and on mobile apps as well.
Why this is important
A study by Pew demonstrates that 71% of adults use social media channels to consistently consume content daily. Having content easily accessible to these channels provides you with extensive reach.
Use case: A publishing news company can send interactive articles straight to its app users and reformat them for social media readers without manually having to reformat, conserving time and resources.
5. Make Real-Time Reader Analytics Possible
Knowing how your readers engage with content can translate to better-informed decisions. Online publishing sites usually accompany integrated analytics that follow engagement metrics like reading time, bounce rates, shares, and clicks.
Why it’s important
Actionable insights indicate what is and isn’t effective. If certain formats of story style have better engagement, then publishers can optimize content plans going forward. As an example, Shorthand determined narrative-style content formats yielded 300% higher reader retention.
Example: A web-based magazine can use information on their platform to see that interactive content is better engaging and schedule more campaigns of that style in the future.
6. Enable Subscription Models and Monetization
Revenue diversification is paramount for publishers online, and digital publishing software enables a range of monetization options. From gated premium content and subscription models to in-platform ads and e-commerce integrations, the options are limitless.
Why this matters
Investing in a platform that supports multiple revenue streams not only brings in larger audiences but also ensures longevity. According to a Statistica report, digital media revenue will grow beyond $319 billion by 2027.
Use case: A blog or online content site could institute subscriptions for premium materials, providing paying members access before anyone else.
Conclusion
The online environment continues to change, and companies need to keep up if they are to engage today’s readers. Interactive elements, mobile-friendliness, tailored suggestions, and analytics data are only a few examples of the ways digital publishing software enable this transformation.
Keep in mind that staying put in today’s rapidly evolving world is equivalent to going backward. With the inclusion of digital publishing software, you won’t only be on par with readers’ expectations but surpass them as well. Act now!
One highly recommended software is Enhanc digital publishing software. Get its free 14-day trial today!