AI, E-E-A-T, and the Rise of Search Trust Scores: A Charlotte SEO Company’s Guide to the New SEO Reality
Let’s address the elephant in the server room: Google isn’t just evolving—it’s mutating. For the past few years, I’ve watched Google do its thing. It started with penalizing shady backlinks. Then it moved on to rewarding mobile-first indexing. Then came BERT, MUM, and now—drumroll—an algorithm that judges whether your site feels like a trustworthy human…
