IIRA Skincare Is Ditching the 10-Step Routine—Here’s Why You Should Too
After the birth of her child, Sri faced a problem familiar to many women—stubborn hyperpigmentation that refused to budge. No matter how many products she layered on, the results were disappointing. Worse, her skin became irritated and overwhelmed. “Skincare should be simple, effective, and stress-free,” Sri explains. That belief became the driving force behind IIRA…