The Best Tools for Planning Your Blog Content

Crafting a blog’s content is not only about writing creatively to engage your audience. To write SEO-friendly, engaging, and well–informed content, you need to use a lot of tools to give your message to the audience with clarity. One of the best tools that can provide you with strategic direction is a Fractional CMO, with their approach to performance analysis, they can help you meet the business goals.

This blog is going to talk about the prime tools that you need to use for your blog content marketing. The usage of these tools not only will you be able to drive traffic but also improve your SEO.

Blog Content Marketing: The Key to Powerful Blog Content?

You may be writing top-class content for your audience, but how would your audience reach that content to know more about your services and products? That’s where the marketing of blog content comes in the highlight. In simple words, it is a strategy that focuses on creating and distributing accurate content to potential customers to engage and attract them. With this kind of marketing, companies write compelling blogs or articles that provide information, engage customers, and provide entertainment to them while also showcasing their services or products wisely.

The goal behind doing so is to build trust and credibility among customers for the brand’s products and services. When a brand is consistent in delivering high-quality content, it benefits them in numerous ways, such as creating an image of a thought leader, maximising visibility, and also building healthy connections with the audience. If a company needs seasoned marketing experts for their blog content, they can hire a Fractional CMO who, with his fresh ideas, can improve the content management system.

Core Components Of Successful Blog Content

Here are some of the best tools that you can use which you can use to write exceptional content –

1) Content Formats

• The planning of your content should start with trying diverse formats. Keep experimenting with the formatting. You can try how-to guides, listings, video blogs, and interviews using different formats to help engage the audience.
• When you are posting in different formats, assess which format is attracting the most customers. Compare it with previous posts and check the performance metrics.
• Repurpose your content in various ways; you can turn an article into a video. This will help you in reaching a broader audience.

2) Social Media Integration

• You may have written quality content, but not sharing it on popular platforms can decrease its visibility of it. So, make sure you are using social media channels to promote your blog posts.
• The next step is creating content which is sharable. If you share content on platforms which connect with the audience there are high chance that they will be sharing it from their profiles.
• Do not forget to engage with your audience. Posting alone will not help you; make sure that you are replying to comments and messages sent by users.

3) Email Marketing

• A fractional CMO can let you know how to do email marketing to plan your blog content. You need to make sure to attract customers by either providing them with eBooks or exclusive content so that they will subscribe to your website.
• To build a more personalised connection with your audience, make sure to have an email marketing campaign that aligns with the interests of the audience.
• When planning your blog content, always remember that first impression matters the most. So make sure to write attractive and catchy subject lines that entice customers to open the mail.

4) Content Calendar

• Planning content does not only mean creating an attractive outline for your content. You also need to take notice of the key dates when you will be posting the content. Make sure you have planned the topics and formats for the whole month’s content.
• Be proactive and notice important dates and events of the month that are important for your audience; this will help them engage more with your content.
• When setting a content calendar, make sure you have left room for trending news or topics that may need to be posted urgently.

Elevate Your Blog Content Marketing: Lease My Marketing Today!

If you want to promote your brand with the best content, then contact Lease My Marketing today. We have helped businesses generate 67% more leads with a compelling content marketing strategy. From audience research to keyword optimisation and quality content creation, we help you in every possible way. Our tailored strategies help businesses grow and convert leads into loyal customers. We use advanced features to enhance the content, such as User-generated content integration, A/B testing and many other tools. For increased online visibility and Higher lead generation and conversion, get in touch with us today.

Conclusion

Hope the guide to creating engaging content will help you reach potential customers. If you still have doubts about the ways and how to use them you can always hire a fractional CMO who would help you deal with the complex world of content creation. Additionally, you can always get in touch with the Lease My Marketing team for blog content-related services.