The Ultimate Guide to Personalizing Window Boxes for Your Business

The packaging of a product has come a long way from being just a protective covering. It is now treated as a first impression of a brand that can make or break the deal. Buyers evaluate each and every aspect of the packaging before making a purchase. This is the reason why modern brands invest a lot of time and money while crafting their products’ packaging. They want to enhance it as much as they can so it can help attract buyers. The best way to do this is by opting for customized packaging boxes.

When it comes to personalized packaging, custom window boxes stand out. If you are wondering what are window boxes and how you can make an impact by packing your goods in them, you are at the right place. This post briefly explains window boxes and then lists the different customization options you can use to distinguish your packaging from your competitors and get a competitive edge.

What is a Window Box?

A custom window box is just like a conventional box but with the addition of a window section. The window part can be located on the top panel or one or more sides of the box, depending on your preferences and the type of product you are selling. It can be made in various shapes, using different materials, colors, prints, finishes, and add-ons. You can use a PVC sheet to cover the window section or keep it open as per the nature of the goods inside.

The most important benefit of using a window box as packaging for your goods is that it builds trust in the minds of buyers. When people see the actual product inside the box, it helps speed up the decision process. It also creates a positive image of your brand in the market.

Now that we know the basics about window boxes, let’s get down to the real stuff: customization options.

4 Customization Options for Creating Highly Impactful Window Boxes

1.      Box Styles or Shapes

You can add a window to literally any box style and shape. Let it be a tuck, auto lock, snap bottom, rigid, one-piece, two-piece, or others, a window can find its way in without compromising the structural integrity of the box.

As far as the shapes are concerned, almost each allows brands to add a window. Square, rectangular, pyramid, circular, heart, pillow, gable, cube, or triangular; you name it, and a window can be added to it.

This clearly shows the versatility custom window boxes bring along with them. Regardless of the product you are selling, you can find a box with a window for it.

2.      Materials

The next most significant customization option is the material choice. You can choose cardboard, Kraft, or rigid stock for making custom window boxes. The benefit of using paper-based materials is that they are eco-friendly and help reduce pollution on our planet. Moreover, buyers also prefer dealing with brands that are sustainable and have a zero carbon footprint.

If you are selling everyday use goods, cardboard and Kraft are the pragmatic options as they are cheap and offer impressive protection to the contents inside the box. For premium and high-end products, rigid material is an excellent choice as it provides more protection and increases the perceived value of your brand.

3.      Custom Artwork

Custom window boxes are no less than any other personalized packaging style when it comes to branding elements, artwork, images, and graphics. You can incorporate different designs in the artwork of the products and make them stand out in the market.

When you work with a top packaging supplier, they’ll offer you different color schemes such as CMYK or PMS. CMYK (cyan, magenta, yellow, and key/black) brings boldness and vibrancy to the boxes, while the Pantone Matching System (PMS) ensures consistency across the boxes printed in different bathces. The boxes are usually printed using three different printing techniques, such as digital, offset, and screen. Digital is used for small runs; offset requires extensive setup, and it is preferred for bulk orders. Screen printing is usually used when the boxes have one or two colors. A mesh is used to transfer colors on the printing surface.

4.      Finishes

A custom box is enough to create a lasting impression on its own. However, if you really want to take the game to the next level, go with finishes and coatings. Custom window boxes look great when they are treated with special finishes. There is a wide variety of finishes available for brands. Each has a different impact on the visual outlook of the boxes. Let’s explore some of them.

• Gloss: It imparts a shiny layer over the entire surface of the box, making the products more noticeable on shelves.
• Matte: If you want to give a subtle and smooth feel to your brand’s boxes, pick matte. It dulls the colors but adds grace and sophistication.
• Spot UV: This one is used to create a visual contrast against a matte or simple background. UV rays are applied to certain sections of the box, such as the product name or brand logo, to make them more visible.
• Foil Stamping: If you want to add a luxury and royal touch to your boxes, go for foil stamping. It is available in different colors, but gold and silver are the most commonly used.
• Embossing or Debossing: These two are used to create a tactile effect on custom boxes. Embossing raises specific sections of the boxes while debossing indents the selected areas. Both of these enhance the user experience when they hold the box in their hand.

Final Words

We have explained all the customization options that you can use for creating remarkable custom window boxes. If you still have any doubts about the impact of your brand’s packing, let us clear it out for you. Custom packaging boxes are the cheapest and most effective way to attract buyers and boost sales in a retail store than any other technique.